What is e-marketing?
It is the strategy that is used to organize the methods of modern communication technology. and he
name (digital marketing), This is by converting
branch of general marketing, It is also called
virtual market into reality, E-marketing is an important part of the strategy
Whatever type of marketing method it seeks to achieve
modern comprehensive marketing, It is considered a type
What are the advantages of e-marketing?
• Continuous interaction and the ability to significantly develop the relationship with customers.
• With e-marketing, you gain customer loyalty and achieve mutual benefit.
• Ease of obtaining any information related to the product, and the possibility of obtaining
commodity in a short period of time, Pushing boundaries no matter where you are
The commodity, which leads to the entry of the commodity to the world and its popularity in a rapid manner.
Opening the way for everyone to e-marketing, This is not limited to companies
known huge, It is the participation of the average individual or small company in marketing
• The ability to order the commodity directly by sending a request through the website
the company’s email, As for traditional marketing, it is not possible to order the commodity
directly through customers.
• Easier: It does not require any complications, routines and interviews, just create an account on
The competent platform to start marketing.
• Faster: Your products start appearing for buyers moments after they review them
and publish it.
E-marketing creates a new market
E-marketing does not recognize the limits of time and place. And then you can create a market with it
new, And get more new potential customers.
Pillars of e-marketing:
Plans and Strategies:
Marketing plans and strategies is one of the important elements in marketing operations, as it is the most important
What distinguishes e-marketing is that it works within a set of systematic strategies and plans
When developing this plan, it must include all aspects on which marketing operations will be based
The electronic plan must include the budget and the methods that will be implemented
For marketing and promoting products, and when you draw up marketing plans and strategies, it is preferable to
It is developed and drawn by a group of experts and specialists in the field of e-marketing
In order to be placed as fully as possible to suit your business.
Data and information:
Every element of e-marketing is important in marketing operations and plans cannot be made
And marketing strategies without these elements, and one of the most important of these elements on which marketing is based
Electronic data is the element of data and information, without which marketing strategies or plans cannot be made
The element of data and information, as what distinguishes e-marketing is that it is based on a basis of
Data and information through which marketing strategies and plans are based
The base of data and information, and this base includes information and data about the producing company
Knowing the possibilities and opportunities available to it, as well as information about the target customers and other information
About competitors and the competitive market, and this rule is the basis of all marketing operations
To marketer to work without this base of data and information.
The tools and methods on which e-marketing is based, as what distinguishes e-marketing
It implements all marketing operations and plans through modern electronic methods that are distinguished
With modern and advanced technology, in addition to the tools that you have within it, such as online marketing
Email, paid advertising, free advertising, and website marketing
Social and social networking and mobile marketing are all means in which implementation is carried out
All marketing plans and strategies.
Comparisons between electronic marketing and traditional marketing:
The cost incurred by companies in displaying products through e-marketing is lower in comparison
With the high cost of traditional marketing (newspapers, television, magazines, etc….)
Communication in e-marketing is accurate and easier due to the use of information technology and its tools
And permanent and periodic communication, such as sending messages and following up on customers. The traditional marketing is
Communication through it is somewhat difficult because it is limited to time and place
The size of the segment The number of customers in the electronic network is very large because the marketing is local and global
Traditional marketing serves a specific segment of customers or people
Previewing the products There is difficulty in previewing the product because it depends on viewing the image as it was obtained
Getting a sample is somewhat difficult compared to traditional marketing, as it is to preview the product and obtain a sample
Follow-up on feedback Customers’ responses and questions can be followed through the social pages or
Websites are directly involved in electronic marketing, but the traditional one is difficult to follow
Data collection E-marketing interacts with customers and facilitates the process of collecting customer data or
The visitor and his interest in the product. Traditional marketing is a more difficult and stressful task
Follow-up of orders E-marketing enables the customer to order the product at any time and place
Through electronic tools (smart phone – computer), as for the traditional one, it is relatively difficult
The most important results that have been reached
E-marketing has helped companies to enter international markets in an easy way
Difficulties, especially since the Internet is available to everyone
The importance of electronic marketing in customer service and its ability to give great information about the commodity
through the internet
Using the Internet reduces a wide range of costs, such as distribution costs
warehousing and merchandising, This will result in a reduction in the price compared to the price in the case of
The possibility of reducing the price in e-marketing gives an important advantage in competition with
that traditionally marketed Shirk
Pricing is of great importance in e-marketing, although most companies do not set prices
Their products are clearly visible on the net, but the companies that set their prices help the recipient
study its budget
One of the most important reasons consumers tend to shop online is the reduction in search time
R, Also, commodities and the presence of many alternatives are available on the computer screen
The lowest price and this is what we saw through the survey of Internet users in America, whereas
The most common reason for buying online is low prices
The need to do electronic marketing to reach consumers on the network, any
Entering the electronic market, which is constantly increasing in size with the increasing number of subscribers
with the internet, And increase their confidence and conviction of the benefit achieved by purchasing through it
Ease of sending promotions for specific events or offers to liquidate a product
E-marketing helps to keep your customers constantly aware of your services and products
Marketing elements have changed due to information and communication technology which has introduced new mechanisms in
Marketing operations as the Internet to become eight elements
Product: Product. 1
E-marketing helps the flow of information about different products, and there is no doubt that saving a lot
A huge amount of information for each customer about the products in which he deals and comparison while leading to an increase and
As a result, organizations have had to make adjustments to the traditional product development process
Which involves first defining the product concept and then designing the implementation process
Some organizations to innovate the so-called flexible process for product development and elements of this process
Sensing the Market: •
This element is the organization’s knowledge of the extent to which the product design responds to the needs and requirements
These institutions resort to a number of innovative methods that ensure a state of flow
• Customer Interactive Database.
• Electronic data exchange systems between companies and customers Customer – to – Business
.Electronic Data Interchange
• NewsGroups, for example, Netscape Company, known for its manufacturing
The company confirmed that a sector of its clients was involved in the development of its famous product, the web browser
This product would not have been possible without customer feedback.
Testing of alternative technologies is of great importance in establishing the path of any development project
A major challenge in the process of developing one of its products and after the company has made Dynamics of Products (Product Dynamics)
• Integration of customer needs with customer needs integrating technical solutions
The agile product development process is based on a customer-oriented philosophy that recognizes the need to include
The real needs and desires of customers in the product under development
Presenting technical solutions to the Microsoft group (leading companies in the field of software such as
Selected customers through extranets, which are networks that serve as personal means of communication
exchanged between these companies and customers and consumers.
Distributing products using electronic mechanisms eliminates the distance between the producer and his customers.
Promotion via the Internet aims to attract customers of the company or organization to use the pages
Sites and support them with useful information according to their interests, as open lines of communication between them help
better and more efficient way to promote their products